What is SEO of an online store?
SEO for an online store is the process that makes your online store more visible in search engine results pages. When people search for the products you sell, you want to rank as high as possible and attract more traffic to your page. While you can get traffic from paid search, SEO is much more cost-effective. Additionally, ads may diminish the effectiveness of paid search, so regardless, you’ll want to optimise for search.
SEO for an online store typically involves optimising titles, product descriptions, meta tags, internal link structures, and the search and user experience navigation structure. Each product you sell should have a dedicated page to attract search engine traffic. However, you don’t want to forget about non-product-oriented pages on your site, such as:
- About us page
- Blog articles
- Help center/FAQs
- Contact us page
These pages are equally important for the development of your site. They should be well-designed, include keywords, and have high-quality content.
How does SEO for an online store work?
SEO for an online store is a way to drive more traffic to your website by making it more visible on search engine results pages. Well-ranked pages receive more traffic and attention, and for your online business to thrive, you’ll want your page to rank as high as possible. To achieve higher rankings, you need to optimise your site for search engines—from the keywords you use to the technical setup of your online store. It’s crucial that your online store is mobile-friendly, as this has a significant impact on SEO.
Benefits of SEO for an online store:
Overall, the benefits of SEO for an online store are many. The service is widespread among online stores and businesses.
Here we will present two of the biggest benefits of online store optimisation:
- Improves user experience – One of the key factors in search engine rankings is providing a good user experience. If your site is optimised with the right keywords for your target audience and addresses the queries that website visitors may have, search engines view this as a positive experience, leading to improved rankings. On the other hand, if users click on your site and immediately return to the search results, it is considered a negative user experience, which can harm your site’s ranking.
- Expands your reach – SEO for an online store helps your store attract more traffic, expanding the reach of your brand. Once a user lands on your website, you can later reconnect with them through paid retargeting campaigns. SEO for an online store is a highly effective practice that contributes to increased visibility and brand awareness.