This article is inspired by several cases I encountered in our recent projects. I will provide some guidelines on what information you should require as future and current owners of online stores and websites. What steps to take when creating your online store and what information and access you must always have.
What is SEO of an online store? SEO for an online store is the process that makes your online store more visible in search engine results pages. When people search for the products you sell, you want to rank as high as possible and attract more traffic to your page. While you
What is local SEO? Local SEO refers to optimising your site so that it appears in local search results. When people make a query that search engines like Google consider “local,” they will show some local results. This can also happen when users add a location to the search term, or
Search engine optimisation (SEO) is performed with the aim of achieving as much website traffic as possible. SEO is not only for improving the ranking or positioning of the website but also for maximising visibility. In other words, the more visible it is, the more visitors it will attract, which will
Understanding the basics of image optimsation gives your content the best chance for SEO success. The reason is that images not only make your content more accessible, engaging, and appealing to users but also to search engines. What is image optimisation? Image optimisation involves creating and delivering high-quality images in the ideal
On-site SEO of Dias Sport is one of my favourite projects “Why don’t we see the tracking of achievements in Google Analytics and the loss of positions in organic search?” – that was the client’s first question. Dias Sport is an online store delivering fitness equipment and accessories, and when taking
When we took on the project, we encountered the most common issues found in similar websites left without technical support and without proper tracking in the SEO process: Poor ranking Frequent website downtimes Non-functional modules Slow loading speed Numerous categories and fragmented articles. Reasons for poor ranking HappyWoman.bg is an
