A blog about digital marketing, web design and advertising


Creating an online store – what not to miss as an owner?

This article is inspired by several cases I encountered in our recent projects. I will provide some guidelines on what information you should require as future and current owners of online stores and websites. What steps to take when creating your online store and what information and access you must always have.

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SEO factors steps and rules to achieve better results

Search Engine Optimisation – SEO

  Search engine optimisation (SEO) is performed with the aim of achieving as much website traffic as possible. SEO is not only for improving the ranking or positioning of the website but also for maximising visibility. In other words, the more visible it is, the more visitors it will attract, which will

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Optimising images in a website with 40% of the original size

Optimising images for websites

Understanding the basics of image optimsation gives your content the best chance for SEO success. The reason is that images not only make your content more accessible, engaging, and appealing to users but also to search engines. What is image optimisation? Image optimisation involves creating and delivering high-quality images in the ideal

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SEO optimisation of Dias sport. Analysis of achieved results with Ahrefs

On-site SEO of Dias Sport

  On-site SEO of Dias Sport is one of my favourite projects “Why don’t we see the tracking of achievements in Google Analytics and the loss of positions in organic search?” – that was the client’s first question. Dias Sport is an online store delivering fitness equipment and accessories, and when taking

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