Website development
Website development is the first step towards attracting more customers and increasing sales. We offer services for creating custom business and corporate websites, fast and optimised online stores. Choose your project and start your online presence with a website from MOXX Advertising.
What is a website?
A website is a collection of web pages addressed by a common URL. This URL often consists only of the domain name or IP address and the path to the main directory (“/”) in the IP-based network.
In literal translation, a “website” means a “place on the web.” The website is hosted on a computer called a web server, accessible over the network, including the internet or private local networks.
To view websites, web browsers (programs) are required. Depending on their purpose, audience, and content, various types of websites exist.
Websites are stored on web servers in the form of files containing various information. This information is sent directly to the web browser or after some processing when it requests the content of a specific page.
Websites can be dynamic or static. Dynamic websites are those that process information, while static ones are those that do not. Static websites are easier to create and work faster but do not allow changes to the content. That’s why a large portion of modern websites are dynamic.
Stages in website development
There are several fundamental stages and sequential steps in website development that must be followed both in the pre-development phase and during the actual website creation.
The stages in website development include:
- Gathering Information
- Planning
- Design
- Development
- Testing and Delivery
- Maintenance.
Required information
In the first stage, “Gathering information,” it is crucial to define your purpose. It is essential to decide on the purpose beforehand, as it ultimately determines what to expect and obtain as the final result upon completion.
You need to determine the website’s purpose. Will you be providing information, promoting a service, selling a product, or is your concept different?
Regarding content and material preparation for website development, carefully consider what content your audience will seek on your page. It can be specific information, a product, an online order, or a service.
The choice of structure is of great importance in website development because it determines the sequence when opening the website.
The structure begins with the Home page.
The following pages include About Me, Gallery, Links, and so on.
Planning
In the second stage, “Planning,” using the information gathered in the first stage, you need to create a plan. You will need to develop a site map. The site map is a list of all the main thematic areas and subtopics you need for your website. This plan is a guide for what content will be displayed and is of great importance for developing a coherent navigation system that is easy for anyone visiting your website to understand.
Your customers, who are the end users of the website, should also be considered during the design. User-friendly navigation is at the core of user satisfaction: your customers are the people who will learn about your service or want to buy your product.
Website design
During the third stage of website development, which is “Web Design,” you need to determine the visual appearance and messaging. It’s important to define the target audience in this stage.
Consider whether there is a specific group of people who will help you realise your ideas. Think about the “ideal” person you want to visit your website: their age, gender, education, social status, and interests.
In a later stage, this will help you determine the design style for the website development. It’s good to include elements such as your company logo or specific colours. You should emphasise your brand and contribute to its rapid popularity.
Development
During this stage, the website is practically constructed. Take all the individual graphical elements from the prototype and use them to create an actual and functional website. Create your homepage. In this phase, elements like content management systems, interactive contact forms, or online sales platforms are implemented and made functional.
For a website to be successful from a technical standpoint, it requires a lot of professional intricacies, including writing valid HTML/CSS code that complies with current standards, maximum functionality, and accessibility for the widest possible audience.
Testing and optimisation of the website
The fifth stage is “Testing,” during which everything completed so far needs to be thoroughly tested. You should test the overall functionality of the developed website.
A good web designer is someone who is well-versed in current design and development standards. The primary technologies used today are HTML and CSS (Cascading Style Sheets). During testing, the web developer should verify the validity of all the codes. If your website adheres to current web programming standards, it has valid code, which is beneficial for checking functions such as compatibility with different browsers.
Once you approve what you see, it’s time to transfer the site. The FTP (File Transfer Protocol) program is used to upload the website files to your server. There are companies that offer domain name registration and hosting services, as well as recommendations on where to host your site. After these profiles are set up, and your site is uploaded to the server, it must undergo a final check. This is just a precaution, but still necessary to confirm that all files are uploaded correctly and that the site continues to function fully.
There are still a few details to address, such as installing plugins; quality content-based SEO. SEO is one of the essential aspects of digital marketing. It helps your website achieve higher positions in online search results. Optimising a website for search engines is of paramount importance. Even though you have a website, you must ensure that people can find it amid the competitive online landscape.
After testing SEO, another important test for digital marketing is UX (User Experience). This test assesses the user experience, including how long users stay on a page and whether important buttons on the page are clicked.
From a technical perspective, a successful website requires many professional intricacies, including writing valid HTML/CSS code in compliance with current standards, maximum functionality, and accessibility for the widest possible audience.
Website maintenance
To attract regular visitors to your website, you must regularly provide them with new content or products. All web designers wish to continue working with the clients for whom they have created a website, updating the information on the maintained website. Many of them even offer maintenance packages at reduced prices based on how frequently changes or additions are made after the website’s completion.
How much does website development cost?
The cost of website development can vary from 500 to 3,000 BGN or more. A medium-sized custom website created by an agency can cost you between 3,000 and 20,000 BGN. For larger and more complex websites and online stores, the price ranges between 20,000 and 40,000 BGN or more.
If you decide that you need website development, you should calculate how much the website development will cost you, looking for quality and the time different digital agencies offer.
The components that determine the price of a website are numerous, and the range in which this price can vary is large. How much a website will cost depends on the size and specifics of your business, as well as many other factors. The most important components that make up the price of the website are the design, the CMS system (Content Management System), specific features, and the volume of content.
Digital marketing to help a new website
Digital marketing is becoming increasingly popular and will continue to evolve in the future. Digital marketing plays a crucial role in today’s business environment, utilising existing methods and incorporating new ones.
Digital marketing has become more sought after in recent years because the world spends most of its time online. To achieve more success and expand your activities, it is necessary to take advantage of digital marketing.
In digital marketing, proper management of a company’s online presence and communication with customers are essential. This involves SEO of the website, advertising, targeting, email newsletters, mobile applications, good graphic design, and more.
Investing in this direction leads to increased revenues for your website.
It streamlines complex and challenging relationships with clients, enabling dynamic interactions with users within the business community.
Through digital marketing, you can easily attract the right customers who need your products or services offered on your website.
Digital marketing doesn’t require a huge advertising budget, making it a fantastic opportunity for small or startup businesses. As many people browse the internet daily on their mobile devices, marketers create ads that look great on various mobile devices.
Marketing allows you to connect with your customers on your new website anytime, anywhere in the world. It levels the playing field, giving smaller and newer companies the opportunity to compete with larger, established firms.
Your customers can provide feedback on your website or your social profiles and reach out to you with questions. This helps you better understand your business and make the right decisions.
Digital marketing can bring you success, provided you implement appropriate strategies, such as choosing a reputable SEO company.
The role of this type of marketing is immense for the reputation of your website. It allows you to control your image and focus on a specific target audience. Nowadays, it’s much easier to track the results of your campaigns.
If you need assistance in creating websites more easily, you should explore website design software available on the market. These websites can help you create elements for your site and speed up the process.
