Ecommerce SEO refers to the optimisation techniques designed for businesses that operate electronic stores and conduct digital trade. The primary objective of ecommerce SEO is to increase the visibility of the online store to potential customers, gain approval from search engine algorithms through systematic practices, and ultimately drive sales for the store owner.
Understanding SEO services for electronic trade requires a fundamental knowledge of what SEO is and how it functions. SEO stands for search engine optimisation, and it involves the process of improving a website’s visibility in search engine results by optimising its content and using relevant search terms that users may employ.
Electronic trade SEO is a means of organically positioning your website in front of your target audience. Once these users visit your website, you have the opportunity to engage with them and convert them into customers. SEO provides the advantage of attracting the right audience to your website at any given moment, allowing you to establish a strong online presence and effectively reach your target market in the digital world.
By availing SEO services for your digital marketing efforts, you can optimise your online presence, adapt to changing user requirements, and effectively compete in the saturated digital marketplace. We can make your business compete in the saturated market and stand out among the crowd.
If SEO is just to build visibility of your site for search engines, what exactly do SEO services for electronic trade do, which you are carrying out or planning to do?
SEO for digital trade is a lot more than the content of your website. Search engines are tuned to a better users’ experience. It’s not only about what you sell. Moreover, it’s about how you sell it, how you advertise it and how you maintain the user’s experience during their journey. Basically, we’re talking about your strategy to be on top of the market, where you’ve positioned your business.
For many small and average businesses, for many companies, the clients’ journey starts long before they reach the site.
We, MOXX Advertising, can ensure this exciting journey of our clients – from the marketing to the email and social media, to do visualisation of the searched product, service, information. Only the ‘buy’ button will be left.
In order to improve the performance of your online store, attract more orders, and receive positive referrals, we need to go through the following steps:
Conducting periodic audits to assess the results and make necessary optimisation adjustments to achieve an even better outcome.
It is normal to overlook important details when creating your online store, which can lead to lower rankings.
This list of mistakes we have encountered is quite extensive. We are prepared and have addressed each of them. Trust us!
The analysis of each online store begins with a client’s perspective, evaluating the following aspects:
Next, the website is crawled using various tools to conduct a comprehensive analysis, including:
These analyses are conducted to identify both visible and hidden issues and to create a tailored SEO plan for improvement.
Market analysis is indeed a crucial component of a brand’s marketing strategy. By investigating the needs of clients, identifying market gaps, and analysing competitors, businesses can position themselves for success and build a strong reputation.
Analysing your direct and indirect competition is a crucial part of the equation, as it can help us understand how to position your products for maximum profitability. Additionally, to build a reputation that competes with well-established companies, we need a detailed understanding of your direct and indirect competitors.
Once your competitors are identified, we can assess their strengths and weaknesses, opportunities, and threats by evaluating the following:
Analysing the competitor’s website, social media pages, keyword usage, and content can provide valuable insights into their online marketing strategies.
Technical SEO is of utmost importance for every website, and it becomes even more critical for digital trade websites due to their larger size. With more pages and frequent changes, digital trade sites may face problems and have fewer backlinks pointing to their pages. In the highly competitive digital landscape, technical SEO problems can significantly impact a site’s ranking in SERPs. Regular technical SEO audits are essential to address these issues promptly.
To effectively optimise your website from a technical standpoint, we need to consider the following aspects:
All these checks signal potential issues and indicate where to apply our technical SEO skills to your online store.
After audit, analysis and technical SEO, we can start with the next optimisation:
Adding main pages for ‘Shipping and returns’, ‘Frequently asked questions’, and ‘General rules’.
You should add this information in the product page:
Optimising a 404 page with additional details and links to products and promotional products.
Adding reviews for products and rating system.
Adding a section with FAQ.
Adding a section ‘Show more’ with information about programs, recipes, application, method of application or use and characteristics.
The architecture of an online store is a crucial aspect of ensuring a seamless user experience and optimal performance. Regardless of the platform used, it’s essential to design mobile optimisation. We add mega menu, inner menu and linked products.
According to the semantic core, a text is added with at least 1000 words, including 3-5 long-tail keywords.
Google wants to understand what your page is about. The more content you have, the better Google can do its job. Moreover, providing in-depth content on a product page helps clients understand what they are going to buy, resulting in a better user experience.It may seem challenging to write 1000 words for each page of your website. However, we prepare long, in-depth descriptions for the first 10-59 most important product and category pages.
Google wants to understand what your page is about. The more content you have, the better Google can do its job. Moreover, providing in-depth content on a product page helps clients understand what they are going to buy, resulting in a better user experience.
It may seem challenging to write 1000 words for each page of your website. However, we prepare long, in-depth descriptions for the first 10-59 most important product and category pages.
We also include linked products such as ‘You may be interested in these products’, ‘More from the category’, and promoted products.
Online stores frequently have repetitiveness of products, which leads to duplication and generating errors, why we optimise titles adding characteristics and including long keywords.
Here, we apply the power of persuasion and an attractive form. We use words like ‘Branded,’ ‘Quality,’ ‘Large selection of …,’ ‘Promotion of…’.
Meta titles and descriptions should be informative, inviting, and eye-catching.
Before optimisationAfter optimisation
A convenient and optimal option to make your products stand out is by using schema markup for enriched results, which includes features, price, and rating.
You can lose many clients if the checkout page is too complex or missing options. Issues such as a lack of fast delivery options, difficulties in choosing a delivery location, limited payment choices, and unclear invoice details can deter customers from completing their purchase. To prevent these problems, the checkout page should be lightweight, one-step, and offer a maximum number of options to ensure a smooth and convenient shopping experience for your customers.
You can reduce your site’s bounce rate by increasing internal links. This practice not only helps improve your search engine ranking but also encourages users to spend more time browsing your online store.
These changes don’t mean anything if you don’t track or optimise sales. Creating profiles in Google Analytics, Google Search Console, and Ahrefs can help you track your sales and keyword rankings.
Tracking the success of your website is easier when we know what KPIs to be careful about. Here are the best ways to see if SEO works:
Attracting relevant traffic to your online store should lead to a natural increase in revenue. If this is not the case, this is a good indicator that we may need to review the customer journey in your online store.
We offer monthly packages with fixed prices and services that you can take advantage of, or you can request an offer for a comprehensive optimization of your online store.
Are you ready to trust us? Choose a monthly subscription plan or contact us if you have any further questions.
The secret of E-commerce SEO lies in once you enter the rankings and achieve high visibility in organic search, you generate sales on autopilot. This is a simplified statement, but in reality, it involves conducting keyword research, website construction, content creation, technical E-commerce SEO, implementing SEO for online stores, link building, and more.
Ecommerce or modern ecommerce – it doesn’t matter, your online store must be perfect. Let’s work for your success!