On Page Seo is suitable for businesses striving to outshine their competitors in a specific marketing niche. Step ahead in the industry – with site that not only impresses with design, but a good structure, functionality and easy work. We are ready to work with you!
Working with professionals, that have years of experience in On-site SEO lays the foundation for the digital success of your business. Through technical improvement of your company site your pages get effectively optimised and users can easily and effectively find what they are looking for.
On-Site SEO includes several important optimisation processes for your site:
Don’t underestimate the power of effective On-Site SEO, which brings long-term benefits for your business when strategically invested in optimisation.
This is the optimising process of elements of a specific web page to give it better quality and appropriate reference. If done correctly, this will improve the chances of your page to rank better.
Page of optimisation improves user’s experience and helps search engines understand the content better. Several of the most important elements of On-Site SEO are:
To understand the difference between On-page and Off-page SEO, we need to go back to the base of SEO. There are three types of SEO:
The intersecting circles look good. They are presented this way because all these efforts are interconnected. For example, you can’t have feedback (Off-Page) if the quality of the content is low (On-Page). Compressing images (On-Site) helps with the speed (Technical).
In the rest of this post, we will show you how to do On-site SEO on page. As we pointed out, this is a serous job, so look at our simplified checklist for following.
First and most importantly, researching keywords and building the semantic core. We can’t start On-Site SEO without creating a semantic core which will provide direction and serve as the base for the keywords which we will work on. This includes:
The semantic core allows and helps concentrate and set keywords on the right places. Duplication of information leads to cannibalism – your pages compete with each other, not with other sites.
Google – a check of your keywords. If we follow all the steps bellow, but the content on your page doesn’t match with the intention the chosen keyword, you won’t rank well!
Google identifies little content as inauthentic and of low value – such as automatically generated copies, small partnership pages, copied content or login pages. This type of content ranks poorly. However, this doesn’t mean your content is of low quality. The key factor here is ‘value’. If you want your page to rank well for a chosen keyword, it should be:
If you create quality content, the chosen keyword and related LSI keywords will appear naturally in the text body. However, there are some places where we should purposely include the chosen keyword:
For example, ‘apartmentDobrevi.jpg’ isn’t the same as ‘renovationofaparmentinSofia.jpg’If the terms above don’t mean anything to you, don’t worry, we will assist you at each step!
For example, ‘apartmentDobrevi.jpg’ isn’t the same as ‘renovationofaparmentinSofia.jpg’
If the terms above don’t mean anything to you, don’t worry, we will assist you at each step!
Images themselves are a significant part of page optimisation because they keep users engaged with the page. The time spent on a page influences the ranking. Images on a page contain more than it seems at first. Here is our checklist for image optimisation:
There are two different types of titles for each webpage on a website:
Your main tag and H1 tag mustn’t be different, but it’s good to know that we have a certain freedom in crafting the H1 tag. Nonetheless, a strong title is crucial for On-Site SEO because it influences whether users will click on it or not. Title optimisation includes:
For example, avoid automatically generated titles that lack any useful information.
Optimised title with added value
Titles are used to organise information for your page in clear sections and subsections. They give the reader the hierarchy of the page, but in Google it also means to understand its relevancy to the chosen keyword. It can’t identify the titles based on the font and the size of the font like we can do. Google sees everything in HTML.
There are six types of title tags, and every CMS has the capability to create a hierarchical title structure. This structure can be optimised both visually and based on the type of devices it will be used on:
Title labels allow Google to show your page in more specific queries related to the page which give you more possibility to be shown on the first Google page. The most important thing you need to remember about titles is that they are descriptive. The reader must understand the essence of the page only by reading the titles.
Meta description is the description of your page shown below the title in SERPs. It acts as an ad for your page. A well-written meta description convinces the searcher that the content will meet their needs, encouraging them to click on it. Here is our On-Site SEO checklist for meta descriptions:
✔️ Plasterboard installation ✔️ Low prices ✔️ Quality and on time ✔️ Repair services for Sofia ✔️ Call us for an offer ☎️ 089 5540 002
Google doesn’t always use the exact meta title we provide. Sometimes, it creates them from the content based on the query. That’s why it’s essential to optimise meta titles. Also, keep in mind that the meta title appears in search fragments for preview, similar to the ones you see on social media.
Automating doesn’t always do the same work. Often those generated titles are short and uninformative. If you use SEO plugin the formatting is done either by a template or manually, where it is needed.
Most, if not all CMS, generate automatic URL addresses for your page – sometimes using the title you’ve given it, or a string of numbers. These addresses have to be changed to a readable and informative level and should sometimes contain:
There are two types of links included in On-Site SEO of a page – internal and external links (often called backlinks). During SEO analysis, both types are checked:
These are the links on your page leading users to other domains. The best On-Site SEO practice is to place links to pages on the same topic or websites with a high authority domain. This helps Google trust your page more. In a publication about On-Site SEO techniques, Brian Dean recommends linking to at least 3 valuable domains.
These are the links on your page leading users to other pages of your site. Your page must not only include internal links, but other pages of your website must also have a link to the one you’re optimising.
In every case of linking, the anchor text must be specific for the page you’re linking to. This not only ensures a better user experience but also improves your chances of ranking higher when your pages use keywords as anchor text.
This isn’t a part of On-Site SEO, but the types of SEO are interconnected. We have listed some of the factors that should be checked and corrected during technical optimisation. It’s good to check them periodically because some errors might accumulate.
The up-to-date content can vary depending on the theme and information. It is important to periodically update each page if we want it to rank. Here are some updates we make:
As you can see, ranking on the first page of Google isn’t an easy and trouble-free process. It requires a lot of effort for each page of your website. Luckily, there are tools for On-Site SEO checks that can help us:
Effective On-Page optimisation is based on a series of elements that need to be executed correctly and unified under a comprehensive concept tailored specifically for your business. Today, search engines are much more sophisticated, and the content on your website, along with technical details, plays a crucial role in improving your SEO campaign, which can propel your business ahead of competitors. The strategic move in building the best website for your business is precisely investing in high-quality, efficient On-Site SEO. Our specialists are ready to take on your project and develop an action plan.
Are you starting from scratch or do you already have a corporate website? In both cases, we will help with our know-how and specialised skills to create a digital strategy for your business. Success awaits you!