A blog about digital marketing, web design and advertising


How to track and optimise your website with Google Analytics?

What is Google Analytics? Google Analytics can be your web analysis tool. It is a tool for analysing website visits, traffic sources, and conversion rates. This helps you improve the design, content, and performance of your website, ultimately leading to increased customer satisfaction. Many people use Google Analytics for various reasons. Some

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technical SEO

What is technical SEO, and what are its benefits?

What is technical SEO? Technical SEO is a type of service aimed at improving the technical aspects of a website and enhancing its pages’ ranking in search engines. Creating a website that is faster, easier to crawl, and more understandable for search engines are just a few of the benefits of technical

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How PPC helps in the development of online business?

What is PPC? PPC (Pay-Per-Click) is an online advertising model where the advertiser pays the publisher each time an ad link is “clicked.” Alternatively, PPC is known as the Cost-Per-Click (CPC) model. The pay-per-click model is primarily offered by search engines and social networks, with Google Ads, Facebook Ads, and Twitter Ads

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Creating an online store – what not to miss as an owner?

This article is inspired by several cases I encountered in our recent projects. I will provide some guidelines on what information you should require as future and current owners of online stores and websites. What steps to take when creating your online store and what information and access you must always have.

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social media ads Facebook

Social media advertising – learn how it can help you sell more

What is social media advertising? Effective social media advertising is a process of targeting your audience with the right information, using the right tools, and ensuring that you spend the right amount of money. Social media ads are effective because they are designed to reach people who are interested in your product

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Digital marketing

Does digital marketing help build trust in your business?

What is digital marketing? Digital marketing is a form of marketing and advertising that uses the internet to promote products and services. It is used by businesses of all sizes, including companies, nonprofit organisations, government agencies, small business owners, individuals, and students. The use of digital marketing has increased in recent years

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online store

Questions and answers about the nature of online stores

The path to online commerce is always a bit different for everyone, much like everything else in life. Some create online stores to complement their retail sales in physical stores. Others embark on it as a hobby and then grow through self-funding or seek external investments. Some are entirely online-oriented. However, all

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branding and graphic design

How branding and graphic design support good business?

What is branding and graphic design? Branding and graphic design are two crucial aspects of business that help it grow. Branding is the perception of a company or product in the eyes of the public. Graphic design is the process of designing or creating layouts for documents, such as a website or

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