A blog about digital marketing, web design and advertising

modern website

How to make your website look more modern

The development of online technologies is a particularly dynamic process, and we constantly need to improve to keep up with the latest trends. To make our business successful in the virtual environment, it is essential to have a modern and contemporary web design for our website. Here’s how you can achieve it

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The AIDA formula

The AIDA formula (attention, interest, desire, action). How to use it? With this article, you will learn how to use the AIDA formula. This powerful copywriting formula works well with sales pages, blogs, emails, newsletters, sales video scripts, Facebook and Google ads, and many more. This formula will help you write all

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international seo

How does international SEO help in the development of online business?

What is international SEO? International SEO is a combination of all activities aimed at improving a website’s presence in search results in more than one country or language. It goes beyond technical SEO changes that show preferences for language or country targeting, helping with content localisation and building links in multiple languages.

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link building

Link building and its benefits:

What is link building? Link building refers to the marketing strategy and efforts to obtain links from other websites to your own. Link building is one of the most effective tools for achieving higher rankings for your website in search engines. If many high-quality links lead to a particular page, search engines

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social media

Things to know about social media advertising

What is social media advertising? Social media advertising is an extension of the overall advertising strategy. Ads are created and published on social media platforms (such as Facebook or Twitter) that are relevant to your industry. They usually promote products and services or are part of a broader advertising campaign. In many

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google advertising

Advertisement on Google: The ultimate guide for your business ads

What is Google advertising? Google advertising is the company’s advertising program that allows you to choose where your ads appear – on Google’s search or other sites on the network. With Google Ads, you can target customers by age, gender, location, and more. The advertising auction process determines which ads appear on

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online store

Cost breakdown for an online store

In this article, we won’t provide a specific cost for an online store, but we’ll list everything that influences the expenses associated with its creation. In this sense, you can obtain a quote from developers or purchase a package offered by them, covering a specific set of services. Let’s assume you already

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enhanced ecommerce

How to start enhanced e-commerce marketing for your business?

What is enhanced e-commerce? Enhanced e-commerce is a term used to describe the process of managing an online store through the use of data analysis and other digital marketing tactics. The fundamental definition of e-commerce marketing is everything you do to increase your business sales, including advertising, promotion, brand building, and more.

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