SEO audit on your website
The perfect site doesn’t have beautiful design only. If you want your business to excel online, you need a thorough audit. The domain, the settings for speed, the created links and many other parameters are checked on which it depends the appearance of the website in the web. We can help you!
SEO audit of site – why do you need it?
Audit of a site is a thorough look of all the constituent pages. This provides a database for SEO, but also a visualisation of keywords through diagrams, marks all possible SEO problems, and gives recommendations on how to fix them. This is the best way for an overall SEO analysis, on which the main solutions will depend.
What is SEO audit?
This is a way to check the condition of a website aiming to prevent incorrect search queries and create a plan for how to optimise it. SEO audits are essential for various reasons, mainly because Google frequently changes its algorithm based on new technologies and search models.
Conducting a deep SEO audit is an essential task for every digital marketing specialist. It takes around a week to perform a full check, during which we examine over 100 key factors, as we use various tools:
How much does an SEO audit cost?
This depends on the size of your business and website. Prices vary depending on the goals and parameters set by the client, and we often go beyond the scope if we discover key issues not initially included in the audit.
“For example, our client requested that we only work on building external links (Link Building) and creating internal content, but during the audit of the website, we identified technical issues, design problems, and slow loading speed… When we pointed out the issues, we received a response… that everything was working fine. After several serious discussions and providing specific examples with data and analyses, we convinced them to make corrections, and the website is now in very good technical condition.”
When we conduct an SEO audit, we focus on quality and aim to identify and analyze problem areas.
What does SEO audit include?
Every effective SEO audit starts with a thorough crawling of the website. This allows is to evaluate the current situation and to identify all the problems your site might have. The crawling process will help us create a baseline for the other parts of the audit.
We conduct an automated scanning once a month to observe main factors such as bounce rate, conversions, and page views. Usually, this is enough to identify major problems such as errors in linking, titles of pages, and metadata or duplicated content. When significant problems are found, we involve our tech team to fix them. For overall SEO analysis we perform checks and utilize special tools.
Main points on which we conduct SEO audit:
Speed check and technical condition
The speed of the page is essential. It is important to check and compare the time of page loading. Faster speed encourages a better experience for the user, while slow loading can lead to various levels of failure. Part of our checks are if the server uses caching, if you use modules to optimise images, minification of CSS and JS script files, if the theme is optimised and if there are unnecessary modules and plugins.
Here are some of the best tools for SEO audit that aid in examination process. Google’s PageSpeedInsights to analyse the speed of the website, testing it both on a desktop platform and mobile device. YSlow is another tool which checks your webpages and provides easy-to-apply recommendations, such as correcting formatting and compressing images.
Pingdom’s website test speed checks every part of every page of your website and provides a detailed list of elements on page, their size, and individual loading speed.
The purpose of doing speed tests is to identify which parts of your website aren’t hindering for SEO performance. After we find out which areas require improvement, we can optimise effectively.
Architecture assessment of your website
Another factor that will improve the SEO of your website is ensuring that it has a solid structure. The better the architecture, the better the user experience is for both the visitors of the site and the bots that crawl it to determine its ranking during search results.
It is essential to have a clear, logical, and organised structure, which is reflected in a full and exact map of the site (which is sent to your accounts in the tool for web administrators). The strong URL structure is as important.
We check if naming rules are clear and simple
An example of a clear URL structure would be: www.example.com/products/fitnessAnother vital component for a strong site architecture is to ensure that all your main web pages are included in the top menu bar of your website so that the visitors of the site and the bots can find everything needed easily and effectively.
For the same reason you need to include internal links which will take users and bots to a page in your website with one simple step. You must guarantee a strong architecture of your site that will be of good use for your SEO.
Content check of your website
The content is a main SEO factor for the page, and it will strongly influence the effectiveness of your website. Google prefers frequently updated and unique content, which meets the requirements and the preferences of the person searching.
This means that we need to ensure that the content of your website meets these requirements. By doing so, we can improve the visibility of the brand, services and the products, leading to better ranking in search results. Conducting content SEO audit is a key part to check the content of your site or online store.
When we create your content, we use keywords in a consequent and natural order. We aim to strike balance between usage of keywords, and avoiding the appearance of spam. When we’re talking about content creating for SEO, value and relevance are essential!
We use a content creation calendar to follow relevant keywords in each type of content and stay updated with marketing trends for content and SEO. This ensures that our content is optimised and up-to-date.
Checking meta data
Short, descriptive title tags that give the goal of the web page in question. Longer titles will be cut in search engines. ‘The least, the more’. We include relevant keywords, whenever it is possible.
Metadata is a description of the content of the web page. If it’s optimised, they stimulate the person searching to click on your advertisement in SERP to your website.
Alternative tags are images with text description which is essential for bots who crawl a website. Exact descriptions of images in your website (and using targeted keywords that look natural) will have positive effect on your SEO and your digital accessibility.
Other important tags which we frequently check on your page include rel=’canonical’ tag in its HTML which helps prevent duplication of problems in your content, while publication markers in your blog will help you organise the content on your site for crawling – if you have a blog, of course.
Link Building check
Sometimes it’s not that important what you know, but who you know. Search engines often assess the quality of your website and its value based on the quality of the websites linked to it. Historically, there was a practice known as “nurturing relationships”, which involved exchanging reciprocal links with other sites to improve SEO.
As time has passed the SEO practices have improved and the algorithms have become more complex. We focus on quality over quantity when using references. If the search engine finds the websites related to you suspicious, then it can negatively impact your website. We also need to be sure that the links come from different domains, not from one site, because it can influence your SEO.
Factors that we will cover
An SEO audit is a check of your system to assess how well it functions compared to the market. Below are some of most important areas SEO audit will cover:
- Usage of keywords: The audit will help you understand if the keywords used are correct, accurate and capable of attracting an optimal quantity of traffic. We examine the semantic core with keyword analysis tools to improve your ranking in search engines.
- Latent semantic indexing (LSI): LSI is a term used for the context and the intention behind a specific search. With advancement of technology, especially AI, search engines can understand the meaning of queries, which allows them to identify secondary and long-tail keywords with higher frequency.
- Ranking in organic search: If you pay for sponsored ads, you will always look for ways to reduce costs. An SEO audit can assess how well your website performs in organic searches and can decrease the reliance on paid advertisements. We can also use the analysis to continue with more strategies that capitalise organic searches.
- Keep up with the competitors: The competitors in your market also need to conduct audits to assess their SEO rankings, keyword performance, metatags, links and everything else. If you want to keep up with them, we can regularly check and analyse their strategies.
- Trends in the industry: We follow the trends in the industry to stay up-to-date with changes in your sector. This will help us find content trends and possibilities for brand mentions in your site and third-party sites.
- Assessment of problematic code: The SEO audit allows us to thoroughly examine the inner workings of your website for errors and other issues that might be slowing it down or affecting its ranking negatively. Our technical experts can help you optimise the site based on the findings of the audit.
Here are more key areas to consider when assessing SEO audit:
- URL structure: Are all of your URL addresses unique, clear and simple?
- Content: Is your content well-written, properly formatted, informative, and updated?
- Meta descriptions: Are they unique for each page and the correct length?
- Links: Do you have 5 on average on each page, and are they functioning properly?
- Images: Do you have appropriate descriptions in place for all images?
- Structure of the website: Is it clear and easy to navigate?
By thoroughly analysing your page and how it is linked to other pages, we assess the convenience of the user, the menu, and the effectiveness of ads and banners.
Order your SEO audit or use our subscription services in which the audit is included.
Quality SEO audit from MOXX
Thanks to a quality SEO audit performed by a specialist, numerous unpleasant errors can be identified, rectified, and cleared, allowing your website to operate at the next level. For instance, slow loading times will no longer annoy visitors to the site since pages, after SEO, will load the content quickly. All inaccuracies in the HTML code will be minimised and completely eliminated. The content itself will be optimised so that the website works for you and your business. Consider all the benefits from having your website generate profits. We’ll assist you!
Tools for SEO audit
As experts in SEO, we utilise a range of tools that can help us conduct an effective audit. Here are some of the best SEO audit tools:
Google Search Console provides various tools to help track how you appear in SERPs for search terms your target audience is searching for.
It aids in initial SEO analysis and updating existing SEO strategies with new keywords. The Search Console monitors, rectifies errors, and assists in optimising the website.
Google Analytics helps manage and optimise your website, especially when connected with Google Search Console. This centralises and compiles all SEO data for your website, allowing you to use queries to identify areas for improvement with keywords and phrases you want your webpages to rank for.
Microsoft Bing Webmaster provides access to various tools that offer insights into your website, including tracking, diagnostics, and SEO. The SEO tools help analyse your website, manage backlinks, and review keywords to ensure your site is well-optimised for organic search.
Traditional SEO tools like the ones we’ve already discussed are excellent for conducting research and audits when your business is already established. But what happens if you’re starting a new business venture or if you want to know what popular industries, topics, and ideas people are exploring?
Google Trends is a fantastic place for exploring untapped potential, which leads to the creation of a semantic core with keywords for your website.
BROWSEO allows us to view your webpage in a limited format to analyse its UX, content, and get an idea of its SEO. By entering the URL, the output is refined in HTML, allowing us to understand the page’s structure, optimised search terms, and other SEO-related factors.
Ahrefs is an advanced SEO tool that examines your website’s content and creates profiles for keywords, backlinks, and rankings to help make better decisions regarding your content.
Some of the main Ahrefs functions are:
Site Explorer: Shows us the effectiveness of specific web pages on your website.
Content Explorer: Allows us to search for highly effective web pages based on specific keywords and topics.
Keywords Explorer: Generates the monthly search volume and click-through rate of specific keywords.
Site audit: Crawls through specific verticals on your domain and reveals a range of technical issues at the page level.
SEMrush is a sophisticated tool for conducting checks that assess the overall effectiveness of domains and their specific pages. SEMrush offers a plethora of resources, one of which is the SEO Toolkit.
The toolkit allows us to track the improvement of your website’s visibility over time and identify the keywords you are ranking for, your page’s rank for specific keywords, monthly search volume for those keywords, and more.
SEMrush also enables us to:
- Analyze backlinks from other websites to your site.
- Identify all the keywords you need to build a successful SEO strategy.
- Identify the paid keywords or ad copies used in your competitors’ PPC ads.
- We can use SEMrush to explore how we can increase organic traffic by optimising your content.
Moz Pro serves as an ‘all-in-on;” tool for improving your business’s search rankings. It offers research tools to identify SEO opportunities, track growth, compile reports, and optimise your content.
This program, designed specifically for SEO-focused users, crawls websites, examining URLs for common SEO issues. It simplifies and speeds up a time-consuming process, particularly for larger websites.
Trust us, we do this every day!
A reliable SEO website audit - a long-term investment.
The SEO audit will give you an idea of the current state of your website and will serve as a guide for building a plan for SEO and link building strategy.
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