Internet services have revolutionised the ways in which we search, select products, and shop. Due to the substantial benefits for businesses in having online stores, we are witnessing the emergence of many such establishments that offer products to consumers at both local and global levels.
Not only businesses, but people also love online shopping because it allows them the convenience of finding what they need from the comfort of their homes, placing an order, and having it delivered to their doorstep or the courier’s office. Every consumer can choose how they want to shop, and in this sense, the online store becomes another option in the market – a choice that you have decided to offer to your customers.
Building an online store with WordPress – first steps.Building an online store with PrestaShop – first steps.
Building an online store with WordPress – first steps.
Building an online store with PrestaShop – first steps.
Before creating or commissioning the development of your online store, it’s essential to research and answer the following questions:
If you are offering services such as online courses, technical support, etc., with fixed prices, it qualifies as an online store since customers will request these services through the website. However, it will be a small to medium-sized online store.
If you are offering products such as fitness equipment, clothing, shoes, cosmetics, etc., it qualifies as a pure online store, which can range from medium to large.
Regarding whether you should build and maintain the store yourself or use specialists, there are several options:
Based on the answers to the above questions, you will be able to make a choice of a CMS platform for your online store. Here are some facts to help with your decision:
Advantages: The most widely used CMS platform for online stores, making it easy to find information and assistance. Easy to maintain and update. Offered as an installation by most hosting providers.
Disadvantages: For a very large product volume (150,000+), you may need to compensate with powerful hosting or consider switching the platform.
Advantages: Intuitive and very similar to WordPress from a user perspective. Easy to maintain and update. Offered as an installation by most hosting providers. Supports a considerably larger product volume than WordPress, around 500,000.
Disadvantages: Many modules may require manual adjustments. As a less commonly used platform, finding specialists for maintenance might be more challenging.
Advantages: Suitable mainly for complex and ambitious projects that require a high level of customisation and specific technical expertise. Allows management of multiple stores located in different places, operating in different languages, and with different currencies.
Disadvantages: Unlike PrestaShop or WordPress, installing Magento requires solid technical knowledge. You can choose to host Magento on a Virtual Private Server (VPS) or a dedicated server.
Check out our article ’15 Best CMS Platforms for Building Your Online Business’ for more information regarding your choice of an online store platform. We have specialists who work on projects using many of the mentioned platforms in the article.
The choice of a theme depends on the type of your online store, the design, colours, and features you want to implement.
Every theme can be customised according to your requirements. What you should pay attention to when selecting a theme for your online store are:
The design of your online store should comply with Google’s requirements – Mobile First – meaning your design should prioritise visualisation and loading on mobile devices, and then adapt to desktop.
This might not be easy if you are just starting out, but we specialise in developing such projects for online stores.
There are several essential modules you will need for your online store:
Each of them serves specific functions and may require additional configurations, all of which work for the benefit of your online store. At MOXX Advertising, we have tested and worked with many of these modules. We can not only recommend which ones to use but also install, configure, and provide monthly maintenance for your online store.
For more information, check out our service on technical SEO for the success of your business or explore our guides.
It is crucial for your online store to define its structure and content. The path that the user takes to complete a purchase, the information you provide, its quality, and volume—all these aspects matter. Is the content optimised for search engines? Have you established a semantic core and conducted keyword research?
There are numerous factors to consider, and that’s why conducting an SEO audit of your online store is essential. It will provide the necessary guidance on where, what, and how to place content in your online store.
Let’s draw a parallel with a physical store. If products are well-organised by type, brand, size, etc., if your sales consultants provide accurate and comprehensive information, and if you offer efficient and speedy service, the customer is more likely to return. The same principle applies to the careful planning and construction of an online store.
For more detailed information, please see our service on On-Site SEO for your business. Our blog also contains a wealth of additional information on the design, structure, and content of an online store.
Whether we are creating a new online store or optimising an existing one, the process follows the same steps:
These are the 4 steps through which online store optimisation goes, whether it’s a new or existing store. As mentioned earlier, we need to know ‘What… How… Where… For whom’ in order to proceed effectively.
During the construction of a new online store, SEO in all four directions is relatively straightforward in terms of implementation, and the only time required mainly depends on:
In most new projects, clients already know the products they will offer, and we have this information. However, we can also take care of the preparation and addition of this information, either through automation or manual input, depending on the project’s needs.
Attention should be paid to the following:
Remember that the launch of the online store is just the beginning. The process of ranking, optimisation, advertising, customer retention, and acquiring new clients is ongoing and long-term. That’s why most online stores have contracts for optimisation and maintenance.
We always start with an analysis of the online store to identify critical points and present you with an action plan. SEO for an existing online store is done in three directions, and they overlap, so none should be neglected.
The most important aspect here is not to lose any links or products. The project undergoes a series of checks and monitoring before implementing the planned changes and updates.
The time it takes to create an online store depends…
An online store can be built as a basic framework within 2 weeks – this includes the platform, design, basic pages, menus, and categories, and it can be delivered to you as a project.
Or it can take up to 3 months, depending on the number of products, whether the process of uploading will be automated or done manually, and whether you will upload the products yourself or delegate it to us as a task.
The timeline also depends on you as the owners. Whether you will provide all the information or entrust us to write it for you.
It also depends on the investment you are willing to make to automate the process and save time, as well as whether you will listen to our advice or stick to your ideas.
We will present you with various options and possibilities, and you will make the final decision.
Based on the factors mentioned above, the cost is determined by:
We do not compromise on the quality of creating an online store and its optimization, but we do make compromises on the price and payment time.
If you are ready for your new online store or want optimization, please contact us for pricing and deadlines.
We create online stores for all types of businesses, providing them with all the advantages in one of the fastest-growing industries in the world. Our service is focused on creating a secure platform that stimulates online sales and leads customers to a seamless purchase experience.