MOXX Advertising - Digital Marketing Agency
We are a digital agency specialising in web design and optimisation for both small and corporate websites. Our services include link building, on-site optimisation for websites and online stores, all with the goal of increasing customers and sales for your business.
Digital marketing
Digital marketing emerged in the 90s following the development of online commerce and shopping trends. It encompasses all advertising activities on the internet and utilises digital channels, social media, and online advertising campaigns to promote products and services.
At MOXX Advertising, a digital marketing agency, we employ a variety of methods to enhance brand visibility, increase customers, and drive sales:
- Brand marketing: Expanding brand awareness and building trust in products and services.
- Content marketing: Improving the quality of content and raising awareness about products and services. Creating and sharing valuable content such as articles, blogs, videos, infographics, and more.
- SEO: Optimising content and expanding keywords for organic search in search engines.
- PPC advertising (Google Ads): Optimising campaign quality, tracking KPIs, and analysing results.
- Social media marketing and advertising: Creating and maintaining social media profiles. Managing, optimising, and tracking advertising campaigns.
- Email marketing: Sending personalised and targeted newsletters and messages with product information, special offers, and news.
- Web design and redesign: Professionally designed websites and online stores optimised for search engines and user experience.
- Market and competitor analysis: Tracking and optimising customer search with the intent to increase audience and sales.
What is SEO?
SEO or the optimisation is a process of optimising websites so that they can rank on top positions in search engines through organic (unpaid) searches. This is one of the most important marketing strategies in every business.
Since Google’s goal is to ensure that users have positive experience while searching, it aims to give the best information available. Therefore, the focus of the efforts put into SEO must be guaranteed, ensuring that the search engines recognise your content as a leading source of information on the web for a specific query search.
Pros and cons of SEO
The pros of SEO are very clear and universally recognised:
- Increased visibility of the website. If your website consistently appears at the top of the search results, then more people will see it and we hope that they will remember it.
- SEO can be a cost-effective way to target users to your website. It isn’t completely free, but it can cost less than paid advertisement.
- The benefits of SEO are often long term. The ranking of your pages in a search can help you generate traffic and realisation for years.
- A higher search ranking in searching can establish greater credibility and trustworthiness for both your site and business.
The cons of SEO include:
- SEO rarely provides quick profits. It takes time to set up a strategy and apply it. SEO is an ongoing process that involves consistent optimising of websites and content to improve and maintain search engine ranking.
- The results of SEO can be unpredictable because the efforts can rely on the whim of algorithms of search engines that can change and update. This can make you change your strategy.
- The results in search engine rankings can be competitive and heavily influenced by the search terms used and the competitors in this vast online space. For smaller brands, it can be more challenging to compete with larger brands that have greater brand authority and product recognition.
- Some parts of SEO, e.g. technical SEO, require specific experience.
Types of SEO
When we optimise a website for search engines, we need to consider tens of rules to ensure various factors for rankings in search engines while also keeping your users happy.
To simplify the process, the SEO industry offers various types of SEO with each type responsible for a number of rules for SEO.
What’s important to understand is that these types of SEO aren’t entirely different processes, but rather smaller processes that are easier for management and have a good result.
So, the types of SEO are:
Technical SEO
It includes everything, choice of server, hosting and CMS, design of site, optimising in CSS and JS script files, installing and configuring modules and plugins for improving speed of loading. All of this is in the range of technical optimisation for improving ranking in search.
On-Page SEO
This is optimising the content of a website with developed semantic core for key words with which we want to rank in search – titles, texts, meta descriptions and meta titles, optimising photos, writing articles, creating internal relations. Simply said, on-page SEO refers to the changes that we make on your site and that positively influence its effectiveness and ranking.
Off-Page SEO
Everything that is happening far away from your website and that is helping your SEO strategy – feedbacks, sharing in social media, links exchanges, articles in media and blogs. Link building increases the trustworthiness and helps rank your website better in search.
Prices of SEO
What do you need?
- You want SEO or technical optimisation for your website or your online store?
We have a solution, we do it every day.
- You need web design, redesign or migration?
We have built practical solutions for you.
- You have problems or you want optimisation of your advertisements in Google Ads?
Our colleagues will help you.
- You need Link Building?
We have over 500 sites we can build links in for you.
Projecting and constructing a website
The first step is to clarify the difference between web design and the development of a website because they are closely related and often mistakenly used interchangeably.
Web design is the visual and the experiential aspects of a particular website.
Development of a website is the construction and maintenance of the structure of the website, including complex systems of coding that ensure the website is working properly.
Web design is the art of planning and arranging the content of a website so that it can be shared and be accessible online. Combining aesthetically and functionally elements, web design is a type of digital design which defines the appearance of the website such as colours, fonts, graphics and user’s interface.
Web design is a cooperative process of that blends knowledge and tools related to industries ranging from statistics of web design to SEO and UX. Our professionals from these areas can optimise productivity and focus on the bigger process and results.
Stages of constructing a website
- The idea – what the goal of the site is – services, sales, media or personal blog.
- Type of the site – personal, company business card, online store or B2B platform.
- Projecting – starts based on the two points above and includes choice of CMS, hierarchy of the site and the exact shaping of all menus, categories and products or services.
- Design – this is what your clients see. It’s essential to consider both desktop and mobile versions to ensure the design is convenient, intuitive, and delivers good results.
- The construction – all the points mentioned above must be shaped like a working site, that is optimised, has all text checked, and is free of errors.
You need a new website or redesign? Contact us for cooperation!
Why digital agency MOXX Advertising?
We are proud to deliver professional, effective and consistent service for each of our clients, big or small, with headquarters in Bulgaria or abroad. We believe that the approach ‘universal for all’ doesn’t work for SEO, content marketing, social media or PPC. Our digital marketing methods are innovative, practical and working.
If you want clear, honest and tangible results online with the opportunity to learn how they are achieved, then contact us and see how we can help you.
- Developing a website
- Optimising websites
- Google advertisement
- Facebook advertisement
- Maintenance of social accounts
- Design of banners
Our projects
Digital marketing with focus on result
In MOXX Advertising we continuously create a team with digital specialists, each of which takes responsibility to be on top of digital space and to provide leading marketing results for our clients
Our focus is to reach sustainable business results for ambitious clients.
We communicate in an easy-to-use way, giving clarity and transparency in everything we do so that we drive tangible value and return on investment.