The AIDA formula

The AIDA formula

The AIDA formula (attention, interest, desire, action). How to use it?

With this article, you will learn how to use the AIDA formula. This powerful copywriting formula works well with sales pages, blogs, emails, newsletters, sales video scripts, Facebook and Google ads, and many more. This formula will help you write all your texts faster and achieve results that will captivate your audience. If you don’t use this formula, there’s a risk of losing a significant advantage.

Traffic and sales.

Here’s an overview of what this formula looks like. As the acronym AIDA suggests, it stands for attention, interest, desire, and action. This formula is designed to capture readers’ attention, lead them through the information, and prompt them to take action based on what they’ve just read. In practice, this formula is flawless.

I recommend using it in every text you create because you always need a starting point. Now let’s examine the four parts of the formula in more detail.

The first part is attention.

If you want people to take action on what they’ve just read, you first need to grab their attention. This can be achieved through the ad, topic, and content title.

In this example, we understand that the topic of a specific email is creating captivating videos directly from your mobile phone, and the presence of an attractive title is crucial because the reader will ask, “What do I gain from this? Why should I invest my time in reading it?” If they don’t open the email, play the video, or click on the blog article, then they will never make a purchase, subscribe, or do whatever you want them to do.

The second part of the formula is interest.

Once you’ve captured readers’ attention, it’s time to turn their attention into interest. If you fail to hold their interest in the first paragraph, you lose them. The way to further engage them is to provide them with unusual, illogical, or fresh information. In this example, we can understand that you’ve probably already explored several different video content creation tools that have dominated the market for the last three years, but you’ve never seen anything like this before. Now you have the opportunity to shoot and edit high-resolution videos on your phone, automatically recognising the existence of other existing options, but this one is different. Interest has significantly increased, along with the desire to learn more and better.

The third part of the AIDA formula is desire.

What you need to do here is genuinely engage readers so that they genuinely desire what you’re offering. There are three ways to evoke desire from your text. One is to show them the benefits of your product. The second is to explain how your product will change their lives or solve their problems. And the third is to show results. There are people who have achieved positive testimonials from customers, and from this example, we can understand that not only can you create high-quality content solely through your phone, but you can also use videos with a new aspect. Those that bring even 100% more engagement, 35% higher video views, 33% lower invitation cost, and 78% more visibility in the news.

These are some of the benefits and results we get from using this product. Here are some reviews or recommendations from influencers.

Evan Daryl Ives is a leading YouTube influencer with over half a million subscribers, and he endorses this new tool. So if the best or one of the best influencers uses it, it automatically grabs my interest, and I want to use it too to climb to his level.

The last part of the AIDA formula is action.

Now is the time to ask your readers to take the next step. Once you’ve generated enough desire, by the time your reader is contemplating taking action, it’s time to close the deal. This is achieved very easily through very simple statements that allow the reader to understand what you want them to do. Like “Buy the product,” “Sign up for the newsletter,” “Watch the video,” “Share this tweet,” everything you write should express a call to action.

However, you create this content for a reason, and you can use a very clear and visible call to action. You can even change the colour of the text to another. Urgency is also very important, so try to provide an additional incentive for action, as if you’ve caught a sale, the product is currently at a special price, or something similar. As in this example, we see the incentive that expresses purchasing this tool at a pre-lower price. Or that this product will only be available for the next few days, creating a visible call to action. Or, “Click here,” which also creates this urgency.

This was a comprehensive overview of the AIDA formula with examples and clarifications. If you’re ready to increase traffic and readership of your content, retain the attention of your candidates and readers, and prompt them to take action, then use AIDA for your next marketing text.

You’ll be amazed by the results!

Victoria Pencheva
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