What is technical SEO, and what are its benefits?

26 November, 2023

What is technical SEO?

Technical SEO is a type of service aimed at improving the technical aspects of a website and enhancing its pages’ ranking in search engines. Creating a website that is faster, easier to crawl, and more understandable for search engines are just a few of the benefits of technical optimisation. Technical SEO focuses on enhancing elements of your website that contribute to higher rankings and better results.

Why do you need technical optimisation for your website?

Google and other search engines aim to present their users with the best possible results for their searches. Therefore, Google’s robots crawl and evaluate web pages based on various factors. Some factors are user-experience-related, such as how quickly a page loads. Other factors help search engine robots understand the purpose of your pages. All these aspects involve structured data. By improving technical aspects, you assist search engines in ranking and understanding your site. If Technical SEO is performed correctly, you can achieve higher positions. This is why Technical SEO services should be executed by professionals in the field, such as ourselves.

What are the characteristics of a technically optimised website?

A technically sound website is fast for users and easy to index for search engine robots. Proper technical configuration helps search engines understand the purpose of a given site and prevents confusion, such as that caused by duplicated content. Additionally, it avoids sending visitors or search engines down dead ends through broken links. Here are some important characteristics of a technically optimised website:

Speed – Technically optimised sites load quickly. According to research, over 50% of people leave a site if it takes more than 3 seconds to load. This is why your site needs technical optimisation.
Search Engine Ranking – If your site is not optimised, search engines are likely to have difficulty finding it, causing it to rank far back in search results. Technically optimised sites are much easier for search engine algorithms to understand, making them easier to rank.
Security – When your site is technically optimised, it receives protection. Security is crucial for websites, as it ensures privacy and safeguards personal data. Secure sites rank higher in search engines, providing another benefit of the security provided by technical optimisation.
Structured Data – Technical SEO structures your data, helping search engines better understand your website’s content.
Broken Links/Incorrect Pages – Technical optimisation prevents the opening of empty links and incorrect pages. If a link leads to a non-existent page on your site, users encounter a 404 error page. Various technical SEO tools aim to eliminate as many of these broken links as possible.
No Duplicate Information – Technical SEO helps your site track duplicate information. Duplicated content confuses search engines and hinders a website’s ranking. When the site is optimised, the risk of duplicate content is significantly reduced.