What is PPC? PPC (Pay-Per-Click) is an online advertising model where the advertiser pays the publisher each time an ad link is “clicked.” Alternatively, PPC is known as the Cost-Per-Click (CPC) model. The pay-per-click model is primarily offered by search engines and social networks, with Google Ads, Facebook Ads, and Twitter Ads
This article is inspired by several cases I encountered in our recent projects. I will provide some guidelines on what information you should require as future and current owners of online stores and websites. What steps to take when creating your online store and what information and access you must always have.
What is social media advertising? Effective social media advertising is a process of targeting your audience with the right information, using the right tools, and ensuring that you spend the right amount of money. Social media ads are effective because they are designed to reach people who are interested in your product
What is digital marketing? Digital marketing is a form of marketing and advertising that uses the internet to promote products and services. It is used by businesses of all sizes, including companies, nonprofit organisations, government agencies, small business owners, individuals, and students. The use of digital marketing has increased in recent years
The path to online commerce is always a bit different for everyone, much like everything else in life. Some create online stores to complement their retail sales in physical stores. Others embark on it as a hobby and then grow through self-funding or seek external investments. Some are entirely online-oriented. However, all
What is branding and graphic design? Branding and graphic design are two crucial aspects of business that help it grow. Branding is the perception of a company or product in the eyes of the public. Graphic design is the process of designing or creating layouts for documents, such as a website or
With this article, I aim to show you that digital marketing is an incredibly powerful way to expand your business and increase your revenue. Of course, if you are new to this field, it can be quite confusing, given the numerous marketing channels, tactics, and strategies available. So, what I want to
Shopify websites are a popular e-commerce platform that allows small businesses to easily start and expand their operations. If you want to take your business to the next level, learning about Shopify is a good place to start. What is a Shopify website? A Shopify website is a platform that helps small
Over the past 20 years, the proper use of keywords in content has been the subject of much debate. Some SEO professionals emphasise the importance of keyword density, while others argue that this is an overrated concept. When writing blog posts and articles, authors must be careful not to cross the line.
What is SEO of an online store? SEO for an online store is the process that makes your online store more visible in search engine results pages. When people search for the products you sell, you want to rank as high as possible and attract more traffic to your page. While you
