What is Google Tag Manager and how to set it up? Google Tag Manager is a system that allows you to insert tracking tags, indicators, and other data collection elements on your website without the need to edit the code. These tags are then used by Google Analytics. What Google Tag
Understanding the basics of image optimsation gives your content the best chance for SEO success. The reason is that images not only make your content more accessible, engaging, and appealing to users but also to search engines. What is image optimisation? Image optimisation involves creating and delivering high-quality images in the ideal
What is graphic design? When I started my career as a graphic designer back in 1996, I had no idea where it would take me. Graphic design is a profession that takes the ideas of advertisers and clients and turns them into usable files for various types of printing or for building
Are you planning to start your own website or websites, but you’re at a stage where you don’t know where to begin? The most direct answer to this question is by using a Content Management System (CMS) – it’s one of the ways to go about it. Content: 1. What is
What is content marketing? Content can range from blog posts to infographics or web pages. One of the most common forms of content marketing is blogging. In simple terms, content marketing helps build a authoritative online presence by providing valuable information to your audience. It is used to increase brand awareness
What is Google AdWords? Google AdWords is a tool used for advertising on Google’s search engine. The idea behind this tool is to help businesses reach online markets, as well as other search engines and websites. These websites host text or graphic ads that are displayed on the page after users
What is digital PR? Digital PR is a marketing strategy that uses social media and other online platforms to promote your company or product. A digital PR campaign leverages all forms of social media platforms such as Twitter, Instagram, Facebook, and LinkedIn to reach as many people as possible. Digital PR
What is a website SEO audit? An SEO audit of a website is a process that involves analysing your website to determine if it is well-connected with top search engines and how it performs in search rankings. Conducting an SEO audit is the next step in a performance enhancement plan. This plan
5 tips for web design for an online store The design of your website is an opportunity to make a great first impression for your online store. It directly impacts the time users spend on your site and their willingness to make a purchase. Every aspect of your design plays a crucial
On-site SEO of Dias Sport is one of my favourite projects “Why don’t we see the tracking of achievements in Google Analytics and the loss of positions in organic search?” – that was the client’s first question. Dias Sport is an online store delivering fitness equipment and accessories, and when taking
